What are the requirements for the design of exhibition booths that meet the exhibition standards?
What kind of booth design can meet the exhibition standards?
Next, the Norder exhibition will introduce you to popular science:
The exhibition stand design that meets the participation standards should meet the following requirements:
1. Highlight the corporate image and make it easy for the audience to identify
The
booth design should highlight the image to ensure that the audience can see and enter the booth smoothly.
This is also the focus of each customer's request for innovation and differentiation.Two things to note here:The first is name recognition,
It is mainly realized through LOGO. The size, position, and concave and convex of LOGO determine the effect of name recognition;
Another connotation identification,That is, through the image of the booth, the audience can feel the strength, temperament,
concept and other contents of the company other than the LOGO.This is especially important for companies that are exhibiting for
the first time or are not yet familiar with the audience.
2. Concrete and practical functions
The booth is a short-term building and exists for people's communication and use. The function of the booth should meet the needs of welcome,
live performance and interactivity,Which one is more important depends on the context.The booth design should be based on the specific situation,
distinguish the primary and secondary in a limited space, and reasonably place and use these functions,This includes the smooth and efficient
movement of visitors within the booth.
3. Meet the multimedia media functions of the booth
It is the ultimate goal of exhibitors to convey corporate brand information and product information to the audience.The information is
conveyed through the booth, so the booth is a three-dimensional comprehensive preface,The design process of the booth is actually
the process of organizing and conveying information.All elements of the stand should be designed to convey information,The presentation of multimedia
equipment such as large-screen splicing screens is mostly loved by customers and designers.But they should not be placed on the booth for "design",
but should be presented in the booth in an appropriate form according to the needs of information transmission.
4. Green environmental protection function
Most of the domestic special booths are one-off. After the specified exhibition period, they become a pile of garbage, causing huge waste and
increasing the burden on the environment.One of the ways to solve this problem is to design,On the basis of connecting individuality,
a booth that can be built repeatedly should be designed.and structures and components that can be recycled and reused,
The difficulty and workload of such design will undoubtedly increase significantly. Green environmental protection is one of the important criteria for booth design evaluation.
5. Brand lasting function
Exhibition is short-term, it has nothing to do with persistence, but "durability" is almost the pursuit of everything, and an indispensable attribute of any high-quality thing,
The booth is the three-dimensional advertisement of the enterprise and the tangible display of the enterprise brand in the three-dimensional space.
The booth should use strange modeling language to explain the brand concept of the company, and the brand concept will not change easily,
This kind of interpretation function of the booth should also be lasting. This kind of persistence is not an immutable shape, but a strange modeling language
that can have a lasting impact. With the subsequent booth design, the longer the influence, the more valuable the design will be.