Steps and cautions of exhibition booth design

1: positioning

Booth design is a combination of corporate image and product portfolio. A booth design should present company image and its portfolio. Therefore, it is especially essential to analyze one company in depth and communicate with clients to figure out, what exactly they what to show to their target audiences, how to present the characteristics of their products and how to enhance the interaction with their audiences.

(If customers attend an exhibition for the first time and don’t understand the exhibition process, we should train them by telling the structure and key elements of one booth as well as the proper number of samples at one stand based on the actual booth situation. A small stand with too many products showed is not a good example of a beautiful design, which will limit the number of visitors and effect exhibition effect.)

2:Classification of booth design:

based on exhibition content, it can be divided into comprehensive booths and professional booths. Comprehensive booths exhibit a wide range of business, involving all aspects of company development and culture, including history, culture, service philosophy, products and other contents. Professional booths basically display image and culture of one company, mostly from a brand perspective.

If one exhibitor doesn’t know what he wants and from which perspectives to exhibit, we can give recommendations based on his company culture and provide effect pictures in different styles, so that the customer can intuitively find the feeling of what he wants. We can also from our professional point of view to lead customers, tell them what kind of positioning is suitable, to can draw attention of target audiences and therefore develop the value of potential customers.

3:Basic information:

the area of the exhibitor's booth, position, number of walls, composition ratio, single- or double-layered. We should also figure out the situation of the exhibition hall, aisle position and special requirements on booth structure (permission on hang points).

4:Functionality:

Before considering the design of one booth, it is necessary to clarify the functions that the booth needs to achieve, which products to display, how to attract audiences, how to plan the service consultation, whether interaction is needed, the setting of the business negotiation area, how much storage space is needed.

5:Design stage:

According to the understanding of exhibition contents to find out reference and then develop ideas on the booth design (as a saying goes: all creative work begins with imitation). With an idea, we should first design the floor plan, zoning and layout, to lay a good foundation. The elevation treatment should refer to the local average human height to reasonably choose the view distance, height and perspective (horizontal perspective and vertical perspective). Space transition should be appropriate to local conditions, reasonable and natural, minimize visual fatigue and audience behavior inertia. The facade of one stand should be comfortable in view, apply an aesthetic design, emphasize characteristics of exhibits. The entire tone should be harmonious, complementary and mutually reflective, with a sense of integrity and comfort.

If customers can’t intuitively understand the meaning of our design, we can also clarify our design by visiting the customers in person or per telephone, to tell them the design purposes and functionality of each detail, whether it is a show with interaction and how to attract visitors' attention.

Exhibition stand design

The color tone should be the starting point of the enterprise VI brand solution, the interrelationship between the booth hue and the inherent color of the exhibition, the scientific scheduling, artistic balance, harmony and unity of the light and dark, transition, warm and cold changes, emotional effect and area of the color, etc., to achieve the best visual aesthetics of the brand assemble.

The overall design should be based on actual exhibition contents, highlight the theme, apply novel forms, and try to be refined and elegant. Being innovative and adventurous is also of great importance.

Cautions:

It is very important for us to know customers’ budget of one booth construction before designing the booth, which is related to what kind of techniques, materials and technologies we use in the design. Otherwise, a design might not be implemented in the end due to the budget constraint, this is somehow a design failure caused by incomplete consideration.

In booth design, exhibits should be presented around addressing the needs and problems and never hide the advantages of customers’ products by too focusing on long technical statements. If customer’s products are very competitive in the market, then we should show this in a direct way. Specific technical data about the products can be described in details in the product description material. The competitiveness and advantages of exhibitors should be efficiently presented in the booth design, instead of purely highlighting technical data (Don’t not overly pursuing overlay of products, the more is better is not always ture.  Spatial aesthetics should be considered.) A good booth design is considered as a business card of one enterprise. Therefore, the size and external appearance of one booth must be appropriate, in line with the normative standards. A scientific and complete booth design can make an enterprise stand out in one exhibition.

Booth design steps and precautions