Five Elements of Exhibition Construction

A successful exhibition can’t be without a well-organized planning. Exhibition planning involves

basically five key elements: needs of involved parties, consumer demand, thinking methodology,

information features of exhibition themes and planning principles. By integrating the five components

into exhibition design and planning process, a show can be more theme-focused and vitalized. We

Shenzhen Exhibition Design company, will introduce these five components in details.

Psychological Needs of Exhibitors and Visitors

Theme planning of booth construction should satisfy the real needs of exhibitors, visitors and other

participants, evoke consensus of audiences and meet the expected exhibition goals, to make the

project management and exhibition construction well implemented.

Demands of Consumers

Exhibition planning should be based on the consumer demands and expectations across different

product segments, such as fashion, grocery, housing, transportation, education, etc. With the rapid

development of science and technology, the way in which companies show their products and audiences

wants to know the products has changed. Exhibitors normally plan exhibition themes based on the

market trends and consumer demands.

Agile Implementation of Various Thinking Methods

The way of thinking determines the method of planning. There is a direct cause and effect

relationship between theme planning and thinking style. It is beneficial to master the relationship

between thinking and reverse thinking, flat thinking and three-dimensional thinking, macro-thinking

and micro-thinking, dynamic thinking and related thinking, and to seek common ground while reserving

differences

Information Features of Exhibition Theme

Professional booth decoration and construction in a scientific way can efficiently present the

theme and aims of a show, which varies it from other shows without a systematic planning.  Besides,

it can also arouse the consensus and interest of audiences, establish the brand image of exhibitions,

and help exhibitors to obtain development space and market growth.

Planning Principles of Exhibition Themes

The principles of exhibition planning include alignment with exhibition organizers and sponsors,

coordination on exhibition ways and definition of involved participants. An exhibition theme should

strictly follow the policies and regulations imposed by organizers, and should be feasible and

sustainable.