international exhibitions Booth design steps and precautions

1. Positioning direction:

The booth design is a combination of corporate image and products,Each booth design should
consider the image of the product and the company,It's important to understand the message
that each design on the stand conveys to visitors,Product features and how to experience
and so on,In-depth analysis of the data is particularly important,The design direction must
be in-depth communication with the customer.

2, the classification of booth design:

Divided from the content of the booth, it can bedivided into comprehensive booths and professional booths,

The comprehensive booth has awide range of business, involving all aspects of the company's development and culture,

including history, culture, service concept, products and other content.From the practical
analysis, the professional booth is mainly reflected in the image and cultural display,
mostly from the perspective of the brand.

3. Basic information:

The area of the exhibitor's booth, the orientation, the openings on

several sides, the composition ratio,Single-layer and double-layer requirements,It is also
necessary to understand the situation of the exhibition hall, the direction of the passage,
and the structural requirements of the exhibition hall (whether it can be lifted).

4. Functionality:

Before considering the booth design, it is necessary to clarify the

functions that the booth needs to achieve,Show which products, how to attract an audience,
how to plan service consulting.whether interaction is required,The setting of the business
negotiation area requires how much storage space is required.

5. Design stage:

According to the understanding of the content to find a reference direction

to broaden the mind,With the idea of first do the floor plan, partition, layout, lay a good
foundation,The façade treatment should be based on the local human body height to
reasonably choose the line of sight, height and viewing angle,Spatial transitions should be
adapted to local conditions, reasonable and natural, and minimize visual fatigue and
audience behavioral inertia,The structure of the booth design façade should be comfortable,

the plastic science art, and the focus of the display product part should be highlighted,The whole tone

should be harmonious and unified, complementary and complementary, with a sense of integrity and comfort.

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