SPIELWARENMESSE International Toy Fair in Nuremberg, Germany

SPIELWARENMESSE International Toy Fair in Nuremberg, Germany

Exhibition time:
January 27-31, 2026
Exhibition location:
Europe
Germany
Nuremberg
Exhibition industry:

toy

Exhibition Introduction

English name: INTERNATIONAL TOY FAIR
English abbreviation: SPIELWARENMESSE
Exhibition industry: Toys
Duration: Once a year

Exhibition scale: Over 100000

One of the three major toy exhibitions in the world with high visibility, wide influence, and a large number of exhibitors in the toy industry

Experience the spirit of gaming at important gathering places in the toy industry. As a large-scale and important event of the year, the Nuremberg Toy Fair brings together all international decision-makers. Famous brands, fashion startups, large chain store buyers, independent retailers, and media representatives make Spielwarenmesse a unique event for everyone who helps shape the toy market.

Since its establishment in 1949, SPIELWARENMESSE, a toy exhibition in Nuremberg, Germany, has been attracting toy companies from all over the world. It is a large-scale and well-known professional toy trade show held annually. The German Toy Fair is only open to professional trade visitors and attracts manufacturers and customers from major toy manufacturing fields around the world every year. This professional industry exhibition provides an excellent communication platform for domestic and international manufacturers, as well as an order platform for industry trade and procurement activities. The display of innovative products and comprehensive industry previews have established a crucial information database for the year.

Chinese exhibitors brought tens of thousands of Chinese toy products, including models, plush, plastic, electronics, wood, and other categories, to visitors from all over the world at the previous SPIELWARENMESSE toy exhibition in Nuremberg, Germany; Among them, model products are highly favored by buyers, and the products exhibited by the Chinese pavilion at the exhibition, whether they are products with certain technological content and added value or traditional toy products, have been well received by buyers. During the 6-day exhibition period, Chinese toy companies competed alongside international manufacturers in the exhibition area, attracting numerous buyers from over 100 countries and regions around the world to visit and negotiate business; We introduced and promoted our products to buyers from various regions through face-to-face communication, and gained a detailed understanding of their product needs. Participating in this German toy exhibition can provide a more direct understanding of the development of products in Germany and even the world, as well as the specific needs of the market. It is beneficial for improving the technological content of products, adjusting and improving their structure, laying the foundation for producing high-quality products, and also guiding the direction for improving exports and ensuring normal export.

Chinese exhibition organization: Yingtuo Exhibition, with rich industry experience and professional service team, provides efficient and convenient exhibition services for Chinese foreign trade enterprises. Assist enterprises in expanding overseas markets and achieving win-win development.

Exhibition Scope

1. Lifestyle products;
2. Dolls and soft toys;
3. Baby items;
4. Wooden toys and toys made from natural raw materials;
5. School supplies, stationery, and creative design products;
6. Technology toys, inspirational toys, and mobile toys;
7. Railway model and its accessories;
8. Model toys;

9. Sports, leisure and outdoor activities;

Norder International Exhibition provides professional booth construction, booth design, and exhibition consulting services