Atlanta International Beauty and Cosmetics Expo

Atlanta International Beauty and Cosmetics Expo
Exhibition time
August 2024
Excellent exhibition Professional exhibition
Location: North America - USA - Atlanta

Exhibition industry: beauty and hairdressing

The American Beauty and Cosmetics Development BRONNERBROS, which is held twice a year in spring and autumn, is an international exhibition mainly focused on hair products. As the largest gathering place for multicultural beauty professionals in the United States, it attracts 22,000 professional beauty professionals and 300 exhibitors. It is an excellent platform for exhibitors to promote their brands to effective target audiences. As a large trade exhibition, it is a showcase for exhibitors to display products and services to potential customers from the United States and around the world. This is also a precious opportunity for your company to gain one-year business value during the three-day exhibition period, while also gaining new customers and fresh sales sources.

Market analysis

The United States is a highly developed capitalist superpower, with its political, economic, military, cultural, and innovation strengths leading the world. The United States is the second largest country in the Americas, with territories including mainland America, Alaska in the northwest of North America, and the Hawaiian Islands in the central Pacific. The area is 9372610 square kilometers. In recent years, with the gradual improvement of people's living standards, their awareness of beauty has also gradually increased. The United States is the largest cosmetics producing and selling country in the world. Its cosmetics market is occupied by many brands. At present, there are more than 500 cosmetics producing enterprises in the United States, producing and operating more than 25000 kinds of skin care, hair care, perfume beauty lights and special purpose cosmetics.

Besides the high degree of specialization in the segmentation of beauty products, another major characteristic of the US cosmetics market is its popularity, with beauty products deeply integrated into the lives of Americans. New York, as the first fashion capital in the United States, leads the world's beauty fashion trend and has a vast market for beauty products. According to statistics from the US Department of Commerce, from January to March 2017, the import and export volume of US goods was $922.69 billion, an increase of 7.2% over the same period last year (the same below). Among them, exports were $372.70 billion, an increase of 7.2%; imports were $549.99 billion, an increase of 7.3%. The trade deficit was $177.29 billion, an increase of 7.4%. In March alone, the import and export volume of US goods was $330.51 billion, an increase of 8.7%. Among them, exports were $135.65 billion, an increase of 8.1%; imports were $194.86 billion, an increase of 9.1%. The trade deficit was $59.22 billion, an increase of 11.5%. From January to March, the import and export volume of bilateral goods between the United States and China was $137.84 billion, an increase of 7.4%. Among them, US exports to China were $29.50 billion, an increase of 17.0%, accounting for 7.9% of total US exports, an increase of 0.7 percentage points; imports from China were $108.34 billion, an increase of 5.0%, accounting for 19.7% of total US imports, a decrease of 0.4 percentage points. The US trade deficit was $78.85 billion, an increase of 1.2%. As of March, China is the second largest trading partner, third largest export market, and first largest import source of the United States.

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