Chicago International Private Label Trade Fair (PLMA)

Chicago International Private Label Trade Fair (PLMA)
Star recommendation: 4-star exhibition
Exhibition time
November 17-19, 2024
Excellent Exhibition Professional Exhibition
Venue: North America - United States - Chicago

Exhibition Industry: Trade

The Private Label Manufacturers Association (PLMA) is a non-profit organization established in 1979 with the aim of promoting store brands. It is the only trading group in its class, representing 4000 member companies from over 75 countries. In addition to the annual industry defined trade shows held in Chicago and Amsterdam, PLMA also provides its members with conferences, executive education, professional development, market research, category and channel sales data, consumer surveys, and publications.

PLMA grows together with the industry. Nowadays, store branded products almost cover all food and non food grocery categories: fresh, frozen, and refrigerated food; Canned and dried foods; Snacks, pet food, health and beauty products; Over-the-counter drugs, cosmetics, household products, and laundry products; Lawn and garden chemicals; Paint, hardware, automotive after-sales service, stationery and household items; And other parts of the store.

For most shoppers, store brands represent the same or better quality and performance as domestic brands, while offering discounts at checkout. Therefore, store brands have never been so popular. One out of every four products sold in the United States today is a retailer's own brand or label.

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