Precautions for Exhibiting Abroad

Exhibiting abroad is a complex and long-distance business promotion matter. Before departure, please make sure to prepare all necessary materials. Here are a few things to pay attention to:

Preparation of exhibition materials :

Ensure that your booth and booth promotional materials are fully prepared, including brochures, product samples, Business cards, display boards, pencil paper, sugar boxes, transparent adhesive, double-sided

Glue, scissors, staplers, etc. It is best to translate the materials into the language of the country where the exhibition is held in advance.

Booth design: Design an attractive booth layout. The exhibition may require adding tables and chairs, booking with exhibitors in advance, and ensuring that the products or information displayed can be clearly communicated to visitors. Pay attention to cultural differences and ensure that the booth design is appropriate in the local area. Pre- appointment: Try to schedule meetings with known clients or potential partners as much as possible

before the exhibition. This can ensure that you have important business opportunities during the exhibition period.

Culture and etiquette: Familiarize yourself with the culture and etiquette of the country where the exhibition is held to avoid offending or causing misunderstandings. For example, some countries may have unique attitudes to how conversations are conducted, etiquette, and gifts.

Defined requirements.

Language issues: Make sure your staff speaks at least the basic local language to communicate with visitors. If possible, hire local translators to assist you with logistics and insurance: ensure that your exhibits and booth materials can be transported to the exhibition site in a timely manner, and consider purchasing appropriate insurance to prevent any loss or damage.

Visa and documents: Apply for the required visa in advance and ensure that your passport and other documents are valid during the exhibition period.

Network and communication: Make sure you have a stable Internet connection and communication facilities at the exhibition site, so as to maintain contact with headquarters or customers, and ensure that your phone and mobile power supply are fully charged.

Exhibition Rules: Comply with the rules and regulations of the exhibition, ensuring that you and your team perform professionally and politely during the exhibition.

Follow-up: After the exhibition, promptly follow up the contacts established with potential customers, thank you. They visit and continue to establish business relationships.

Participating in foreign exhibitions requires careful planning and preparation to ensure that your exhibition experience is effective and successful.

Start preparing early and work closely with your team to ensure the exhibition progresses smoothly.

NORDER provides professional booth design, booth construction, and exhibition consulting services