What should we pay attention to when participating in foreign exhibitions?

With the continuous fierce competition in international trade, many international trade customers hope to gain more customers by participating in foreign exhibitions. However, it is not as easy to participate in foreign exhibitions as it is to participate in domestic exhibitions. In domestic exhibitions, you can directly take samples with you as long as you pay for them. However, if you want to participate in foreign exhibitions, you should not only make exhibition reservations, but also apply for visas, book rooms, export transportation of exhibits, etc. Therefore, after so many tedious steps, enterprises naturally hope to gain better results through foreign exhibitions. What problems should I pay attention to when attending exhibitions abroad?


1. Selection of exhibitions

The reason why foreign trade enterprises want to participate in exhibitions abroad is to expand sales and improve popularity. Therefore, foreign trade enterprises must inquire about the effect and influence of the exhibition when choosing exhibitions. Only the exhibitions with greater influence can achieve the effect we want.

2. Invitation letter and cost saving

After you have selected the exhibition you want to attend, do not prepare for the exhibition. You need to ask for the invitation letter from the venue or the organizer of the exhibition, because you can successfully handle visa and passport issues only with the invitation letter. You can do this before the exhibition:


1) Air ticket reservation

It is necessary to book air tickets in advance, which can save the purchase cost of air tickets. Generally, we will book air tickets two months in advance.

2) Transportation of exhibition commodities, exhibition stands and other exhibition supplies

Because we are going to participate in exhibitions abroad, we need to transport our products abroad, so it is very necessary to make customs declaration. If we have plenty of time, we can choose the sea transportation with relatively cheap freight.

3) Room reservation

Many people think that it is better to book a hotel closer to the exhibition hall, but we can choose a hotel far away from the exhibition, which not only makes the environment more comfortable, but also cheaper than the hotels around the exhibition.

3. Coordination of all aspects of the exhibition

During the exhibition, we must pay attention to the coordination of all aspects. If we want to do everything in detail, we must communicate with the exhibition leader in advance. If there are any problems during the exhibition, we can contact them.

In a word, although foreign exhibitions can help us get to know more foreign customers, if we want to achieve better marketing results, we need to prepare carefully and make plans to deal with various problems.

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